Betegnelsen CPL indikerer prisen pr. lead og med andre ord prisen pr. kundeemne – oftest antallet af de brugere, som har udfyldt en formular. Man beregner CPL’en for en kampagne ved at dividere de omkostninger, der har været med antallet af leads. Resultatet af dette viser, hvad det har kostet at få et lead. Denne betegnelse bruges i flæng med CPA og CPO.
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